Roca Innovation Lab approached us with a brief that required our team to find out how “urban nomads” lived and how this sanitation product company could reach them. We then defined our target group and elaborated a research strategy that included qualitative and quantitative sources. They served as an input for the development of “Transitions” a new product line targeted to people from the “generation y” that change constantly from cities and place of living. We developed a sample of three different products using innovative materials that make the bathroom experience more fun and cozy for our target segment.
The project was done at the TU Delft with an international and multidisciplinary team of designers.