TOCTOC is a creative community that I co-founded in Monterrey, Mexico. The group organizes different events, competitions and exhibitions. It has the objective to promote local creative talent and connect it with the industry. We also make important efforts to show to the Mexican government the impact that design approaches can bring to different areas of development. Over the course of the years I have passed from being its founder, to director and now external consultant – the group has grown and continues to exist thanks to its network of local, national and international collaborators.