Miguel Melgarejo, projects and thoughts

Fuera de Contexto

Category : Blog, News · No Comments · by Feb 4th, 2013
Fuera de Contexto

Creo que fueron las audio historias de Disney que mis papas consiguieron para que mi hermano y yo nos quedáramos…

Cincuenta microondas intervenidos artísticamente

Category : Blog · No Comments · by Nov 6th, 2012
Cincuenta microondas intervenidos artísticamente

Un par de artistas, cincuenta microondas, cinematógrafos registrando su proceso, una compañía multinacional, una asociación promotora del diseño y unos…

Part of the Mexican Design Directory 2012

Category : News · No Comments · by Jun 25th, 2012
Part of the Mexican Design Directory 2012

Proud to be part of the selection of the Directory of Mexican Design 2012… Well done CENTRO and ProMexico.

Part of MoMA Destination: Mexico

Category : News · No Comments · by Apr 22nd, 2012
Part of MoMA Destination: Mexico

Glad to announce the participation of the Ihui earrings and bookmarks as part of the MoMA Destination: Mexico. Now you can purchase them at…

Experience-Driven Innovation

Category : News · No Comments · by Apr 16th, 2012

These past months I collaborated with the Experience Driven Innovation team to develop their website. It’s online now, check it out! – http://www.expdi.org/.

How I met Theo Jansen

Category : Blog · No Comments · by Sep 22nd, 2011
How I met Theo Jansen

One of those things in life… My friends Esra Gokgoz and Marta Ferreira de Sá interviewed Theo Jansen for a…

El pariente

Category : Blog · No Comments · by Jul 8th, 2009

A couple of days ago a friend took me to a restaurant that is in the middle of the road from Monterrey to Saltillo, called “El Pariente” (which means something like The Family Relative, but its like the “pal” or “mate” expression in english), when I was coming down the car I realized that I was in the middle of nothing, I saw this façade that could have been from a brothel, but the smell of the place reminded me it was a restaurant.

The interior of the place was very different; it had large concrete tables and chairs, it was very clean actually, I was just beginning to discover the place when a person appeared in front of me and told me “Chicken or meat pal?”, my first reaction was to say “meat” and me and my friend sat down in the first table we found available.

It wasn’t even a minute when dishes of meat started to pass to our table, accompanied with our very own charro beans “to make it better pal” said the waiter, and then he said “ 600 coke pal?” and yes a 600ml coke was my election.

Let’s eat!!!, I was just beginning when I realized that there was no cutlery in our table, but a quick overview of the place make me understand the situation, in the restaurant “El Pariente” no cutlery is used, so like an animal I just started to take the juicy meat and take it to my mouth, the strange thing was that I felt completely natural doing it, just because all the people in the place were eating in the same way, we were sharing a secret and enjoying the sin of eating without any decency.

Not one of the employees of “El Pariente” wear any uniform or distinctive item, their only characteristic was that they referred to every customer with a truthful attitude of service calling you “pal”, some of them were cleaning the place, others cooking the meat and others just taking the food were required. The thing is that all worked in the most natural way, projecting more than a service an authentic personality, making you feel in a special place more than just in another business. There are a lot of things to learn from places like these.

In cities full of franchises that do the same thing in different ways, full of host’s with false smiles waiting inside every door, its about time to ask ourselves, is this really what customers want? or better yet, is this the way that a business is going to be the next success?

Though I have to say that the meat was not really good, I have to finally say…

What a good taste does the authenticity leaves.